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Thursday Gathering #258 PITCH. DISCOVER. PROSPER.
The Discovery Shift: How AI Is Rewriting Brand Visibility
Jun 11, 2026, 7:30 PM - 9:00 PM GMT+2
at Hall 2, Chmielna 73

It's time to tell stories that AI can understand! Founders, marketers and communicators: the way brands get discovered is shifting fast. AI tools are now recommending, summarising and ignoring brands at scale, and most marketing teams have no idea where they stand. This session cuts through the noise with real data, practical frameworks and live audience input. What we'll cover: How AI decides which brands to recommend, and why most never get mentioned First-of-its-kind data from the CEE market: AI Visibility Scores measured across real brands Three things any marketing team can act on in the next 30 days Live Q&A with real-time audience polling Who it's for: Founders, CMOs, marketing leads and anyone responsible for how their brand shows up in an AI-first world. Your host: Dmitrij Żatuchin is founder and CEO of Rankfor.AI. With 20 years in the IT sector, including a decade as CEO of software company DO OK, he now helps brands across Europe understand how AI interprets their business and what to do about it. Alongside a team of TikTok and Amazon alumni, he works at the intersection of brands, agencies and publishers to make AI visibility and advertising actionable.

Speakers

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Dmitrij Żatuchin
Founder and CEO
Rankfor.AI
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Ola Polak
Head of Partnerships
Rankfor.AI